Branding Project - Comb and Collar
Brief: Build a mobile pet service brand. Conduct a comprehensive industry analysis and competitor analysis to gain insights into the pet service industry. Additionally, articulate the brand's mission and vision, create a logo and tagline that aligns with the brand's values, and define the target audience and market segmentation.
To build a brand, knowing your industry analysis first is quintessential. What are the possibilities and the expected market in the next 5-6 years?
It is crucial to understand why the market needs the service. Can you fix a pain point with your assistance in the market?
Now that you have rectified the pain points, what will your service bring to the people, a.k.a. the USP and selling point of your brand?
To bring the vision to life, speaking to and understanding your TG's mindset is necessary. To understand the gap and the concerns they have.
The survey will help you with two things:
1. Get clarity on the success rate of your service.
2. If your service will curb the gap and attract the audience.
